Zambia has about 1.5 million smallholder farmers and almost no reliable data about what they grow, sell and earn. That missing data is why finance, inputs and support so often fail to reach them.
Data is rural infrastructure
Roads move crops. Data moves everything else: credit decisions, input allocations, insurance, climate adaptation, government planning. Without trusted records, every institution that wants to serve smallholders is guessing, and guessing is expensive, so most institutions simply do not try.
What Panjiia records
Panjiia is DNC’s platform. Every maize purchase is recorded at the point of sale, GPS-tagged, timestamped and verified, in the farmer’s name. Season by season this builds a registry of real production and real income, farmer by farmer, grounded in transactions that actually happened rather than surveys that estimate.
Built on trust, owned with dignity
The data begins with a fair trade the farmer chose to make, and it serves the farmer first: it is the evidence that unlocks their access to finance. We are deliberate about consent and dignity, because trust is the asset the whole model is built on, and trust is earned one honest transaction at a time.
For researchers, lenders and partners
We work with researchers, financial institutions and development partners who need ground truth about smallholder agriculture. If verified transaction-level data would change what your institution can do for rural Zambia, write to us through the contact page.